Dale Carnegie North Central US | Serving MN, IA, NE, SD & W. WI
Dale Carnegie Leadership

Transform Your
Leadership

Discover your leadership profile and find the perfect Dale Carnegie program for your growth in the North Central US region.

9+ Million Leaders Trained
100+ Years of Excellence
VoC Score 94.9
NPS 70.5
Top 20 Leadership Training Company 2026 - Training Industry
Recognized as a Top 20 Leadership Training Company by Training Industry, 2026

Discover Your Leadership Profile

10 insightful questions • 2 minutes • Personalized program recommendations

We respect your privacy. Your results will be shared with a Dale Carnegie consultant.

Trusted by leaders at

Baker GroupCentury FoodsGopher SportHo-Chunk CasinoHooperHormelHy-VeeMortensonMusco CorporationThriventBaker GroupCentury FoodsGopher SportHo-Chunk CasinoHooperHormelHy-VeeMortensonMusco CorporationThrivent
Free & Open to All

Upcoming Workshops & Events

Complimentary live sessions hosted by Dale Carnegie North Central US. No cost, no commitment -- just practical leadership skills you can use right away.

FreeLive Online

Vision Crafting: A Strategic Skull Session with Dale Carnegie

Learn to craft a compelling vision that aligns with your values and fuels motivation for extraordinary achievements.

Mar 27, 2026 • Fri • 8:30 AM – 9:30 AM CT
Online
Register Free
FreeLive Online

Lead with Influence: A Proven Process to Lead without Authority

Join Matt Norman, CEO of Dale Carnegie North Central US, as he shares how influence can unleash the hidden talent in your leadership teams.

Mar 31, 2026 • Tue • 1:00 PM – 2:00 PM CT
Online
Register Free
FreeLive Online

Is This Meeting Even Necessary? Rethinking Your Meeting Norms

Explore criteria to audit meeting norms and discover strategies to reduce, consolidate, or eliminate unnecessary meetings.

May 1, 2026 • Fri • 8:30 AM – 9:30 AM CT
Online
Register Free
FreeLive Online

Make Meetings Less Meh: Design Meetings for Real Participation

Learn simple ways to spark more interaction, draw in quieter voices, and design meetings that engage everyone.

Jun 5, 2026 • Fri • 8:30 AM – 9:30 AM CT
Online
Register Free
FreeLive Online

Spin Your Tale: Unleash the Magic of Storytelling

Explore storytelling essentials, practice sharing personal stories, and receive tips for in-person and virtual presentations to captivate your audience.

Jun 12, 2026 • Fri • 12:00 PM – 12:45 PM CT
Online
Register Free
FreeLive Online

Safer Space, Stronger Meetings: The Key to Robust Conversations and Better Decisions

Learn how to foster a culture of openness and candor in meetings, ensuring participants contribute honestly without fear of judgment.

Jul 10, 2026 • Fri • 8:30 AM – 9:30 AM CT
Online
Register Free
FreeLive Online

Confidence to Decline: Ditch FOMO and Make Decisions

Fear of missing out keeps people in meetings they don’t need to attend. Join us to break the cycle and make decisions with confidence.

Aug 7, 2026 • Fri • 8:30 AM – 9:30 AM CT
Online
Register Free
Why It Matters

Why Leadership Development Matters

Build Confidence

Only 10% of people are natural leaders, but 20% more show strong potential with the right training. Dale Carnegie's proven process unlocks that potential.

Retain Your Best People

71% of Millennials say they'll leave within 3 years if leadership development is lacking. Investing in leaders is the single highest-ROI retention strategy.

Engage Your Teams

70% of employee engagement variance is directly attributed to management quality. Stronger managers create stronger teams. It's that direct.

Drive Measurable Results

Organizations with engaged leadership report 21% higher profitability and 59% improved retention. Leadership development isn't a cost; it's a competitive advantage.

Every quarter without a leadership pipeline costs more than the program itself.

Sources: Gallup State of the Global Workplace 2023; DDI Global Leadership Forecast 2024; Exec Learn Leadership Development Statistics 2025.

Leadership trainingTeam collaborationExecutive coachingProfessional development
Matt Norman, President & CEO of Norman & Associates
Minneapolis/St. Paul Business Journal
40 Under Forty Honoree
Your Guide

Matt Norman

President & CEO, Norman & Associates | Dale Carnegie North Central US

Matt Norman leads Norman & Associates, the Dale Carnegie franchise serving Minnesota, Iowa, Nebraska, South Dakota, and Wisconsin. With a career built on helping leaders communicate with confidence and inspire action, Matt has coached executives at Fortune 100 corporations, non-profits, and entrepreneurial firms to transform the way they engage their teams and clients.

Named to the Minneapolis/St. Paul Business Journal 40 Under Forty list and the Minnesota Business (Real) Power 50, Matt has led Dale Carnegie to double its revenue in the North Central US. He is the author of Lead with Influence: A Proven Process to Lead Without Authority, published in partnership with Dale Carnegie & Associates.

Matt's approach is grounded in the belief that great leadership is a learnable skill, not an innate trait. Every program in the North Central US leadership pathway reflects that conviction.

The Complete Journey

Dale Carnegie's Four-Phase Leadership Experience

A proven, sequential development journey that builds on each phase to create complete leadership transformation.

Confidence & Relationships
Phase 1
1
Phase 1

Confidence & Relationships

Dale Carnegie Course | Effective Communications & Human Relations

Build unshakeable confidence and master human relations. This foundational program transforms how you communicate, connect, and lead through proven Dale Carnegie principles.

Includes DiSC Assessment + AI Interactive Coaching.

Upcoming Sessions

🖥 Live Online8 SessionsDale Carnegie Course®
Starts Mar 24, 2026·Tue·8:30 AM – 11:30 AM
📍 Sioux Falls, SD8 SessionsDale Carnegie Course®
Starts Mar 24, 2026·Tue·1:00 PM – 4:30 PM
📍 Dubuque, IA8 SessionsDale Carnegie Course®
Starts Mar 26, 2026·Thu·5:00 PM – 8:30 PM
📍 Rochester, MN3 SessionsDale Carnegie Course®
Starts Apr 16, 2026·Thu·8:00 AM – 5:00 PM

Program Outcomes

Unshakeable confidenceEffective communicationHuman relations masteryStress & worry reduction

Organizational & People Leadership
Phase 2
2
Phase 2

Organizational & People Leadership

Leadership Training for Managers | Leadership Excellence

Master management and team leadership essentials. Develop the skills to lead high-performing teams, drive results, and navigate organizational complexity.

Includes DiSC Assessment + AI Interactive Coaching.

Upcoming Sessions

📍 York, NE3 SessionsLeadership Training for Managers®
Starts Apr 1, 2026·Wed·8:30 AM – 4:30 PM
🖥 Live Online7 SessionsLeadership Training for Managers®
Starts May 7, 2026·Thu·8:00 AM – 11:00 AM

Program Outcomes

Motivating & inspiring teamsAccountability & delegationConflict resolutionCoaching for performance

Influence & Selling
Phase 3
3
Phase 3

Influence & Selling

Winning with Relationship Selling | Lead with Influence

Master relationship-based influence and persuasion. Learn Dale Carnegie's proven approach to building trust, creating value, and inspiring action in every professional interaction.

Includes DiSC Assessment + AI Interactive Coaching.

Upcoming Sessions

📍 West Des Moines, IA3 SessionsWinning with Relationship Selling
Starts Apr 1, 2026·Wed·8:30 AM – 4:30 PM
🖥 Live Online8 SessionsWinning with Relationship Selling
Starts Apr 2, 2026·Thu·8:00 AM – 10:00 AM
🖥 Live Online5 SessionsLead with Influence
Starts May 19, 2026·Tue·9:00 AM – 11:00 AM
🖥 Live Online8 SessionsWinning with Relationship Selling
Starts May 5, 2026·Tue·1:00 PM – 3:00 PM

Program Outcomes

Relationship sellingAuthentic persuasionInfluence without authorityClient trust building

Leadership Presence
Phase 4
4
Phase 4

Leadership Presence

High Impact Presentations | High Impact Facilitation

Develop commanding executive presence and impact. Master the art of high-stakes presentations, facilitation, and leaving a lasting impression on any audience.

Includes DiSC Assessment + AI Interactive Coaching.

Upcoming Sessions

📍 Madison, WI1 SessionHigh Impact Presentations
Mar 25, 2026·Wed·8:00 AM – 5:00 PM
📍 St. Louis Park, MN2 SessionsHigh Impact Presentations
May 20 & 21, 2026·We/Th·8:30 AM – 4:30 PM
📍 St. Louis Park, MN2 SessionsHigh Impact Presentations
Aug 25 & 26, 2026·Tu/We·8:30 AM – 4:30 PM
📍 St. Louis Park, MN2 SessionsHigh Impact Presentations
Nov 18 & 19, 2026·We/Th·8:30 AM – 4:30 PM

Program Outcomes

Executive presenceHigh-impact presentationsFacilitation masteryCommanding authority

Social Proof

What Leaders Are Saying

Real results from real leaders across the North Central US region.

"The Dale Carnegie program completely transformed how I lead my team. My confidence in front of the board went from a 3 to a 10. I got promoted within 6 months of completing Phase 1."

Sarah M.

Sarah M.

VP of Operations

Manufacturing Company, Minneapolis

Phase 1

"The relationship selling techniques in Phase 3 helped me close 40% more deals in the first quarter after training. The ROI was immediate and undeniable."

James T.

James T.

Regional Sales Director

Financial Services, St. Paul

Phase 3

"Phase 2 gave me the tools to lead through a major organizational restructuring. My team's engagement scores went up 28 points. Dale Carnegie's approach is truly transformational."

Linda K.

Linda K.

Director of Human Resources

Healthcare System, Rochester

Phase 2
Get Started Today

Ready to Transform Your Leadership?

Schedule a complimentary discovery call with a Dale Carnegie consultant. We'll discuss your goals, recommend the right program, and answer any questions.

952.548.5600
LifeTime Work, 30 S 9th St, Floor #7, Minneapolis, MN 55402
Norman & Associates Dale Carnegie team

Norman & Associates team receiving the Dale Carnegie Franchise Excellence Award

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